Second Life Spending Habits

Second Life is a virtual world in which every single item and location is designed and created by its users, commonly referred to as ‘residents.’ However, what sets it aside from many other virtual worlds is the fact that it has a booming economy. Even in the face of recession, residents continued to spend Linden dollars in world, purchasing anything from virtual services, to pixel furnishings and virtual clothes for their ‘avatars.’ 2009 saw the economy total 567 million US dollars.

The currency of Second Life is Linden Dollars. They are bought through the exchange, better known as the Lindex. These Linden dollars can then be spent on a variety of goods and services made or offered by other users or residents. The residents earning Linden dollars in Second Life can cash them out into a very real currency! This means that Second Life is actually a means of real income for many people.

But what do people in Second Life actually spend their money on? Well, virtual land is big money business. Residents pay both an upfront fee and an ongoing monthly fee to rent the virtual space on which to set up homes, stores, clubs, relaxation or romancing locations or even spoken word venues. There’s also plenty of money gets spent on avatar appearance, Second Life fashion, skins, virtual hairstyles and shapes. People like to have their 3d representations looking great.

Another big money area is in that or services. People may pay talented marketers to run the marketing campaigns in world for their brands or they may pay a live musician to perform over microphone at their event.

For many people who have never been involved in Second Life, to hear of people spending such copious amounts of money on items and services that simply do not physically exists is often difficult to understand. However, the economy within this booming virtual world is a real income for many talented designers. And for anyone who still can’t get their head around it… you pay for your internet connection right? Can you touch it? Thought not.

Skylar Smythe